More midis for your Autumn wardrobe…

by Tamanna Ahmed

Looking for your perfect staple midi?

Sometimes, the best way to keep warm is to layer up! Here at INAYAH, you can purchase a complete range of midis and tops to suit your styling needs. From classic black to charcoal and pure white, take your pick from our modest midis and tops!

Check out our Black Classic Round Neck MidiBlack Contrast Sleeve Midi and Black High Neck Midi with Slits. All versatile pieces that can be paired with almost any hijab colour! Click on each item to find out more details for each item.

If you are looking for something with more adaptability then why not select our Charcoal Kimono Sleeve Shirt  which can be styled with both maxi skirts and trousers.

Last but not least, our Off White Bonded Edge Top and White Classic Top are classic features for any ensemble. Interchangeable items at their finest as you can mix and match outfits as you please!

Timeless Coat Selections

by Tamanna Ahmed

Find a coat that is versatile, stylish and classy this Autumn/Fall 2016.

Our Charcoal Tweed Effect Coat is part of our newer collection of modest outerwear; a stylish and modern take on tweed effect. Keep warm and stylish with class. You can always pair this coat with our Black Soft Touch Trousers and Off White Bonded Edge Top for an effortless modest fashion stance.

If you like going for a more simpler and classic look then our Rust and Black Waterfall Coat is the right pick for you! Effortlessly fashionable, this coat is the epitome of elegance and can be styled with a variation of ensembles. Next time you’re styling an outfit, why not pair our Waterfall coats with our classic Abayas or Midi Tops with some Straight Leg Trousers.

INAYAH – Rust Waterfall Coat with Feather Grey Slip Dress and Charcoal Jersey Maxi Dress with Black Soft Crepe Hijab

Last but not least, our Oyster Suede Zip Detail Coat is a timeless classic, crafted in cool oyster this our classic go to coat to help nail this season’s smart casual look. Pair with our Palazzos to inspire a whole new vision of street style!

Nail Smart Casual Style –

by Tamanna Ahmed

Nailing the balance between smart casual style can be tricky but with these essentials, breeze into A/W ’16 with full-on fashion.

Our Slip Dresses are versatile and can be used as the perfect layering addition. These are available in PebbleWarm Sand and Feather Grey. Pair with our Kimonos or style with a jacket.

INAYAH Slip Dresses AW Fashion


Pair our Black Soft Touch Blazer with Rib with our Black Soft Touch Trousers with a casual Modal Blendhijab and match with a pair of flats or sneakers for a flawless daytime ensemble. Alternatively, if you really want to go for the edgy look. Pair our Blazer with the Charcoal Knitted Joggers. The two tone effect is very 21st century.
Last but not least our classic tops in Brown Nude and White are our go to tops for every casual ensemble.

#ModestyIs Lifestyle Magazine – got yours?

by Tamanna Ahmed

#ModestyIs – our exclusive mini-magazine based on our ModestyIs entries:

Starting from December 1st 2016, all of our orders will now contain our exclusive mini #ModestyIs magazine in conjunction with our sister brand Oliviah; a lifestyle magazine.

Throwing it back to a few months ago when we held our #ModestyIs campaign on Instagram we were so overwhelmed by the entries! It was a truly humbling experience and due to this we decided to create a mini magazine with our top favourites!

Make sure you keep an eye out as we are including our magazines in all orders! Already have a copy? Why don’t you snap and tag us on Instagram?

20% OFF?

by Tamanna Ahmed

Take part in our 20% FLASH SALE exclusive to and only valid for 48 hours! Code is redeemable on all full priced items and ends on Friday 2nd December at 23.59 GMT.
Shop now whilst stocks last!

How do you prefer to style your hijab?

by Tamanna Ahmed

Square Hijab Styling

Ever bought a square hijab and didn’t know how to style it? A lot of hijabis think that styling a Square hijab is much more difficult than it seems! Little did you know that square hijabs are classic styles that have been used for styling purposes for many years! (Square scarves don’t just have to be used as hijabs, they can also be worn around the neck too).

Why not try style some of our Soft Crepe Hijabs available in various colours and most importantly square sizes. Pair these to match with your ensemble and achieve classic styles.

Remember to post your outfit of the day images on our website to have the chance to feature on our homepage! We’d love to see how you’ve styled our Square Hijabs.

Create your own Made to Order INAYAH piece…

by Tamanna Ahmed

The INAYAH Made to Order service means that customers around the world can now customise embellished INAYAH pieces to their own precise fit and colour. Fancy a trip to our showroom to see our embellished items first hand before you buy? Book an appointment now at! If you can’t visit our showroom then not to worry, all of our embellished pieces are also online. Just visit the MTO tab on our website for info!

Note: In this venture we are incorporating customisations with our embellished items to your choice of size, length, sleeve length and *colour.

For our worldwide customers and UK based customers, to purchase any of our made to orderitems, follow one of the three options below;

Made to Order Step by Step

  1. Call our Sales Department on: +44 (0) 203735 7178; Monday to Friday, 09:00 to 15:00 (GMT)
  2. Email: with your name including the item you wish to purchase, plus measurements. Kindly allow a timeframe of 1-2 working days before a member of our team contacts you to finalise the order process in full.
  3. You can also visit our London showroom for a 1-2-1 appointment discussing your requirements, with the option of selecting a unique colour from our wide range of colour cards.

Payments are to be made via PayPal invoice, which will be sent to you after order details have been discussed with a member of our Sales Department. Once you receive your invoice, kindly pay the amount in full within 10 days or else your order will be cancelled.Once payment has been finalised, kindly allow 10 weeks for your item to be delivered back to us and shipped to you!

*Only available to customers who visit our showroom for a 1-2-1 appointment.

Kimonos, Abayas, Midis and much more!

by Tamanna Ahmed

Looking for something with a sophisticated yet sleek edge then check out our new arrivals! Indulge in modest fashion inspiration by browsing our latest midis in classic black. Our Black High Neck Midi with Slits is contemporary in nature and the high neck allows for versatile and relaxed hijab styling. Pair your midi with our Straight Leg or Black Soft Touch Trousers for a flattering look whilst on the go. Another favourable pick is our Black Contrast Sleeve Midi which is crafted with georgette lining along the sleeves. A modern item to update your working/evening wardrobe. Not only do we offer midis in timeless shades, our Sakiya Abaya has now been updated in black too! The perfect choice for any evening out.

If you love layering then our Brown Nude Crepe Top, White Classic Top and Off White Bonded Edge Top are the perfect choices for you. The Brown Nude Crepe Top is another addition to our selection of Crepe Tops. These are our favourite modest tops because they are so versatile! You have the option to half tuck or fully tuck in our tops and style with trousers or skirts. Our White Classic Top is similar to our Crepe Tops apart from the fact that they now adopt buttoned sleeves. Lastly, our distinct Our Off White Bonded Edge Top features contemporary craftmanship along the ends of the sleeves and the bottom section of the top. Adopt modern silhouettes coupled with contemporary street style fashion today.

Our Black Soft Touch Blazer with Rib is contemporary in style as it features rib detailing on the sleeves which allows for modest styling. Update your working wardrobe by paring this blazer as a two-piece set with our Black Soft Touch Trousers.

Loose, modest and fashionable silhouettes can also be found in our Black and Rust Waterfall Coat. These coats offer fluidity and fashion due to their elegant ripple effect style and rich tones. Pair with our Slip DressesAbayas or Modest Tops. Another lightweight coat now also available is our Charcoal Tweed Effect Coat; stylish, modern and perfect for Autumn/Winter ’16.

We also now offer a range of slip dress available in PebbleWarm SandFeather Grey Slip Dress. Why not pair with your favourite kimonos such as our Black Contrast Kimono with Trim?

Ethnic Accessories; handpicked and handcrafted.

by Tamanna Ahmed

Love Accessories? Then you’ll love our handpicked and handcrafted range of Antique Gold & Silver Accessories found here

Add a touch of festive culture to your everyday wear classic ensembles or alternatively pair accessories with occasional pieces for all special events; from weddings to engagements or family gatherings alike!

Our Necklaces are one of a kind in that each is designed intricately, displaying differents formations and cuts to provide they very best handcrafted jewellery. Either opt for a minimal concept or select a necklace encrusted with jewels and gems. The choice is yours.

At INAYAH we strive to create beautiful handcrafted accessories to complement all styles and fashion fixes. The great thing about our Bangles and Bracelet Sets is that they can be worn as a pair or separately depending on your styling needs. Sometimes, all you need to upscale an outfit are some accessories and at INAYAH we believe that our bangles and bracelets can do just the trick. Our minimal bangles are available with an array of different gem stones, such as our Gem Stone Bangle or our Pearl Stone Bangle, and are designed to fit the average hand size. Why not add a touch of colour to your look or alternatively add a chic edge with our contemporary Tie Bangle. Our bracelet sets are available in two popular sizes and are also sold with gemstones, intricate detailing and gold cross check patterns. Popular picks range from our Violet Bracelet Set and our Rose Gold Stone Bracelet Set.

If you are looking for a more elegant touch then allow our headpieces to add subtle class for those who love delicate and exquisite detailing. Our headpieces are designed with hooks to help setting your headpiece. Our headpieces an be worn under or over your hijabs, depending on your personal style preferences.

USA x CANADA Giveaway!

by Tamanna Ahmed

CONGRATULATIONS to our winners in the USA, Canada & around the world who have won our Gold, Silver and Bronze tickets! 


We have been really excited to have you alongside us in our journey thus far,and we continue to hope to provide the best modest clothing for women, all around the world. Our designs are always created with important factors in mind: high quality and natural fabrics; contemporary and muted cuts; modern and classic silhouettes.


Look out for more of our international giveaways soon!

The perfect hijabs to help you transition between A/W ’16…

by Tamanna Ahmed

Our most popular Autumn/Winter hijabs are now back in stock! 

All your favourite Rayon BlendModal Blend and Linen Effect hijabs are back online. Available in versatile shades, our hijabs are easy to weareasy to style and easy to pair with a range of your favourite ensembles for a completely accomplished look.  Pick any shade from our range of Rayon and Modal Blend and Linen Effect hijabs, with shades in Dark Denim and Dark Grey to BlackMink or Mid GreyPerfect winter shades. Browse for more of a choice on our range of shades.

These Autumn/Winter hijabs have been created in breathable fabric, specifically chosen by our Creative Directors, in order to allow for functional hijab styling. Available in a semi-long length, the hijabs are easy to layer for extra warmth during the winter nights or alternatively allowing you to create fashionable hijab styles using drapes or even creating your own turbans. The woven look of these hijabs add a textured look and feel to your look which gives you your contemporary modest fashion stance.

If you want added volume and shape to your hijab styles, browse from our range of VelvetSoft Cottonor Structured Cotton Hijab Scrunchies. These have been designed to stop hair from pulling and to help hijab styles rest on your head throughout the whole day without having to do multiple hijab touch ups.

Pick your favourites here.


by Tamanna Ahmed


We absolutely love seeing our items worn on our customers and it’s especially great to see everyone’s individual take on modest fashion.

Due to all of our items having minimalistic design features, our items can be easily paired with a range of skirts, modest trousers and outerwear giving your outfits a fresh look and take each and every time!

This Autumn/Winter 2016, layering is key and what better way to kickstart the season with our Nude Trapeze Shirt? Providing clean aesthetics is what this sophisticated shirt does and can be easily paired with our Winter coats.

Update your winter wardrobe now with these timeless classics.

The best Behind-the-Scenes pictures –

by Tamanna Ahmed

Here’s a sneak peak of our latest dose of modest fashion from our shoot that took place yesterday!
We have so many things lined up for you and we can’t wait to share them! We have been working on something really special which we will be releasing in the coming weeks….
For now, get ready to indulge in some classic tops in muted shades, midis with modern contrast, coats with fabulous tweed effect, maxi dresses to suit day to night styling and time-honoured abayas now available in contemporary shades. Ever needed a slip dress but never had the right shades to match the rest of your outfit? We can’t wait to share our new slip dresses with you, available in delicate shades.

Modest Fashion made easy this Winter ’16

by Tamanna Ahmed

INAYAH’s Top Ten Winter Essentials:

Winter is fast approaching here in London with early morning temperatures reaching as low as 1°C and needless to say, it is time to wrap up warm! Every season has its own must have  and this season it’s all about how to keep warm and stylish!  Take a peek at what we think are the 10 most wanted modest winter essentials this season:

It seems that almost every year it hadn’t been that long ago that we had gladly packed out winter coats to the back of our wardrobe. Yet, here we are again, taking out our winter coats just that little earlier than we did last year.

Not only this but we also struggle to decide whether to recycle last year’s winter coat or to buy a new one? At INAYAH we are here to let you know that there’s still room in your wardrobe for one more quality coat so why not make it an INAYAH classic? Our coats are made from soft woollen blends and due to the use of high quality fabrics, they are long-lasting, durable, breathable and provide comfort.

1. Our Charcoal Wool Belted Midi Coat is the perfect mid-weight coat. Coupled with slight structure to allow you to layer up with cosy knits, this midi coat is crafted in a cool charcoal hue; a perfect shade for any autumnal ensemble.

2. Another one of our favourite classics is our Black Classic Wool Belted Maxi Coat.  Stay warm and stylish with our contemporary woollen maxi coats. We use structured wool to create the ideal, lightweight and breathable modest maxi coat. Both woollen coats are also available with a belt so you can style with or without.

Autumn accounts for all things black so our staple black abayas are a definite must-have this season!

3. Our elegantly tailored Black Tailored Flare Abaya which provides a fluttered silhouette, is cast in a classic black shade and will slot seamlessly into your every day and workwear wardrobe. Simply wear yours with our classic sleeveless covers available in Black and Pastel Grey for a sophisticated look or swap with a cosy cardigan. Layering was never this easy with our simple abayas,

4 & 5. Our Black Textured Dress with Flare and Charcoal Tailored Maxi Dress with Flareare effortless off-duty maxi dresses available in textured fabric. Switch up your Autumn ensembles with textured fabric for a high-quality look and feel. It is safe to say that these textured dresses are a staple mainstay for your everyday working wardrobe. Furthermore, cleverly constructed, its flare design conceals curves in all the right places.

6 & 7. Our Basic Shirt Abayas available in Black and Khaki encapsulate effortless chic. Made with pure cotton blends our Shirt Abayas provide extreme comfort and style. Crafted with minimal button fastenings, our Basic Shirt Abayas appear classically chic and casual. Pair with our Rayon Blend Jersey hijabs for a cosy, knitted look.

8. If you’re looking for something semi-occasional for an evening out, our Black Pleat Skirt Maxi provides the best fashionable stance. Designed with a high neck, it allows for elegant styling and the pleated skirt gives it a contemporary edge. Pair with our Black Classic Wool Belted Maxi Coat for a classy finish.

9. Attain sleek, modern silhouettes in our Black Classic Round Neck Midi. Pair with our Crossoveror Tapered Trousers.

10. Last but not least our Emerald Basic Maxi with Rib Detail is the polished look for this season. The dark hues complement Autumn perfectly and the ribbing detail allows for the perfect spontaneous fashion effect. Pair with our Woollen coats or Sleeveless Covers for the ultimate modest fashion look.

Let us know what you think of our favourite top pics for A/W by leaving us a message in the comment box!

Perfect items to help layer this Autumn…

by Tamanna Ahmed

Our recent Autumn Collection is perfect for the colder months, all of our garments are crafted with comfort and warmth in mind whilst using the finest of fabrics.

This year’s Autumn Collection is all about taking pieces we trust and elevating their style of modesty into different zones.

For example, if we look at our Emerald Jersey A-Line Midi, the finest, softest jersey was located to make this THE most casual comfortable piece; perfect for the quick, early mornings and the late evenings.

Our shirt collection is only expanding and we have a range of colours that are perfect for this season. We have recently introduced our Nude Trapeze Shirt, a basic shirt with contemporary two-layer lining; easy to wear and perfect to lounge in.

#OOTD Inspiration @ the INAYAH HQ

by Tamanna Ahmed

A few weeks ago, we held a basic shoot here at the INAYAH HQ! Although it is great to be able to shoot and showcase our clothing professionally, we also think it’s really important to represent our items at a more laidback and spontaneous level.

We want you, as our customer, to know what our items will look like on you through these everyday ‘outfit-of-the-day’ images.

Remember, if you would like the chance to feature on our website… all you have to do is upload your images to appear on our homepage! Visit now at

Hijab of the Day Inspo – #HOTD

by Tamanna Ahmed


Looking for hijab styling inspiration? Take a look at our editor’s top picks this season for that snug in a bug feel with our range of Textured and Soft Crepe Hijabs. The majority of our Soft Crepe hijabs are available in 3 sizes; regular, maxi and square to allow you to style your hijab as you wish.

Take a look at some of the INAYAH style inspiration and let us know what you think!

Add us on Snapchat! @INAYAHBTS

by Tamanna Ahmed

Ever wondered what happens behind the scenes at the LONDON INAYAH HQ?

Here’s your chance to get a free access-all-areas pass and find out what’s been happening at INAYAH around the clock! From BTS action at our latest shoots, exclusive peeks at swatches, designs created in-house by our fashion designers and previews of our latest products!

Be the judge on what you see and let us know your feedback via Snapchat!

We can’t wait to start growing our Snapchat family and to share exciting stuff with each other!